SPECTRE.

Premium online stores, ready to sell from day one.

Spectre Studio builds online stores two ways: on Shopify, from ₹45,000, or fully custom, from ₹75,000.

We help you pick the right one for your sales, then build it to the same standard either way.

Updated

Which one fits you

Shopify or custom? Your sales decide.

Shopify or fully custom, side by side (India, October 2026)
ShopifyFrom₹45,000Fully customFrom₹75,000
Best forNew and growing brands, testing how well they sell onlineBrands with steady online sales
Online payments a monthUnder about ₹1.2 lakhOver about ₹1.2 lakh
FeaturesShopify's built-in features, plus apps for extras (paid apps are billed to you by Shopify)Built for you, including features that apps can't do well
Platform plan₹1,499 a month on Basic (paid yearly), plus GST, paid to ShopifyNone
Extra fee on each online payment2% on Basic, through an outside payment gatewayNone
HostingIncluded in Shopify's planIn the care plan, from ₹3,000 a month, or host it yourself
After the 60 days of free fixes₹1,500 an hour₹1,500 an hour, or the care plan
OwnershipIn your name from day oneCode handed over once fully paid

Either way, your payment gateway charges its own fee.

Spectre Studio's rule of thumb: under about ₹1.2 lakh a month in online payments, Shopify usually costs less over two years; above that, a custom store usually does. On a call, we work out the exact numbers for your store.

What you get

Ready to sell from day one.

Ready to sell

Every Spectre Studio store is handed over ready to sell, with payments, cash on delivery, shipping and GST set up.

Our own design

Spectre Studio builds Shopify stores on its own store design, styled for each brand, not on a bought template.

Easy to find

Set up for Google and AI search from day one, with proper product titles and descriptions, a sitemap, and analytics.

Yours to run

We train you to add products and handle orders yourself, so you don't need us for every change.

After launch

No surprises after launch.

Shopify store

A Shopify store built by Spectre Studio is in the owner's name from day one, and the owner pays Shopify's plan directly. Any paid apps you add are billed to you by Shopify.

Custom store

A custom store from Spectre Studio has no Shopify plan and no extra platform fee on each sale; hosting and care start from ₹3,000 a month. Rather host it yourself? You can, and still call us when you need help, at ₹1,500 an hour or on a care plan.

Every Spectre Studio build includes 60 days of free fixes. After that, help is ₹1,500 an hour.

Questions

How much does an e-commerce website cost in India?

Spectre Studio builds online stores two ways: on Shopify, from ₹45,000, or fully custom, from ₹75,000. The final price depends on how many products you sell, how much of the design is made just for your brand, and the features you need. After a short call, you get one fixed quote before any work begins.

Should I choose Shopify or a custom store?

Spectre Studio's rule of thumb: under about ₹1.2 lakh a month in online payments, Shopify usually costs less over two years; above that, a custom store usually does. Shopify is the quicker, simpler start. A custom store has no Shopify plan and no extra platform fee on each sale, and it can do things apps can't. On a call, we work out the two-year cost for your store and tell you honestly which one fits.

What will I pay every month after launch?

On Shopify, you pay Shopify's plan directly. Its Basic plan is ₹1,499 a month if you pay yearly, plus GST (October 2026). On that plan, Shopify also adds 2% on each online payment made through an outside payment gateway, because Shopify's own payment system isn't available in India. A custom store has no Shopify plan and no extra platform fee on each sale; hosting and care start from ₹3,000 a month. Either way, your payment gateway charges its own fee.

Who owns the store?

A Shopify store built by Spectre Studio is in the owner's name from day one, and the owner pays Shopify's plan directly. A custom store's code is handed over to you once the project is fully paid, and you can host it anywhere.

How long does it take to build an online store?

Most stores take 2 to 6 weeks from a confirmed brief, depending on how many products you sell and how much is designed just for you. You get a realistic timeline with your quote, before any work begins.

Do you build online stores for brands across India?

Yes. Spectre Studio is based in Thane district, Maharashtra, serving Mumbai, Thane and clients across India. The whole process runs over a brief, a call, and shared previews, so where you're based doesn't change how we work together.

Read our guide: Do you need a website if you sell clothes on Instagram? →

For service businesses such as lawyers, clinics and consultants, Spectre Studio recommends a website, not a store. Websites start from ₹35,000. See website services →

Contact

Tell us about your store.

We'll tell you which way fits, Shopify or custom, and send one fixed quote. Every inquiry is read personally — usually answered within two business days.

E-commerce Websites: Shopify or Custom | Spectre Studio